Search Engine Optimization, or SEO, is a series of strategic actions that improve websites’ visibility in search results such as Google and other search engines.
Search Engine Optimization, also known as SEO, refers to actions that increase the visibility of websites within search results. It prepares websites to appear in the top results when users search for products or services from a company on Google, Bing, and other search engines.
While SEO techniques can optimize a site according to Google’s recommendations but the ultimate goal of any SEO technique is to improve the user experience. Black Hat SEO techniques, which are designed to trick the search engine, don’t produce long-term results.
SEO must be focused on two main aspects to achieve this:
- Make sure that the content can be crawled, and indexed.
- Increase the authority and relevance of your website.
What is the working principle of search engines?
It is important to understand how search engines work to understand SEO. Three processes can explain the operation of SEO:
- Crawling: Search engine spiders or crawlers scan the web looking for new content. What is robot txt in SEO? The robots.txt file on every website tells spiders if they have permission to crawl it. Sitemap.xml shows the spiders what the most important pages are, how to scan them, and which pages they should avoid scanning.
- Indexing: Using the crawl information, the search engine indexes a site according to its main concepts and keywords, images, publication date, etc.
- Search results: Algorithms decide which pages will be displayed in response to user searches. The algorithm must take into account keywords and context (History, place, etc.) to make the decision.
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What is the secret to establishing authority on a website?
Search engines’ ultimate goal is to provide users with the most relevant information and to give them the best possible answers. Authority and reputation are important positioning factors.
A website must have high levels of visits to demonstrate its authority. Organic traffic is traffic that comes from search engines that do not pay for results.
It shows that people prefer to read the content of websites. The searcher can also determine the authority level by other indicators, such as session time and bounce rate.
Another aspect that affects authority is the inbound links. If other websites link to your site from their website, it is a sign that they trust your content.
Relevance refers to the accuracy or quality of content that resolves users’ doubts. Relevance is more than just matching keywords.
A long-term strategy
It is also important to stress that SEO can be a long-term strategy. Although many people expect that the numbers will improve immediately after optimizations are made, search engines don’t work in this way.
It can take several weeks to index changes and new content. Over time, authority and relevancy are also built. The positioning actions won’t give you results until you apply them consistently.
At Digital Specialist we have SEO specialists who can help you create a strategy that is tailored to your business and goals. The reports we provide are also personalized and reviewed each month according to the brand and client.