Pay-per-click managers are continuously and held on managing the structure of SKAG (Single Keyword Ad Group). On the other hand, if you want to get success in PPC, then Google Ad campaign structure is quite vital.

Actually, your search network is naturally and essentially connected to your marketing campaign and business objectives. Thus if the ad campaign lacks structure, then it doesn’t mean that things will go your way. In this article, we are going to discuss the eight most popular Google Ads Campaign structures.

The Eight Most Popular Google Ads Campaign Structures  

Below we have discussed the eight most famous Google Ads campaign structures.

1) Single Keyword Ad Groups With Beta/Alpha Structure  

In this type of Google Ad structure, you will have two campaigns with the same keywords. On the other hand, match types will be different such as EM (exactly match) and BMM(Broad match modified). In this case, the main ad campaign is EM or an “exactly match” campaign.

Here are some pros and cons of this Google Ads structure


  • This type of Google Ad structure has better CTR by tailoring ad copies. In this case, this type of online advertisement can easily target a specific group of people.


  • Data is not specific but scattered. In this case hard to optimize each ad group

  • This type of ad structure campaign is actually very complex and harder to maintain.

2) Single Keyword Multi-Match Type Ad Groups  

In this type of Google ads structure, there will not be any Alpha/Beta structure. Instead, just one keyword will be used.

Here are some pros and cons of this Google Ad structure


  • The structure is leaner. The account would also have fewer campaigns

  • It is easier to optimize and use smart bidding


  • There will have no control over keywords

  • Sometimes this ad group will take up in a negative manner

3) Broad Match Campaign With Smart Bidding  

Starting out with this campaign structure is actually non-suggestable. On the other hand, for many years, PPC managers avoided using this ad structure because of capturing broad search terms.

Here are some pros and cons of this Google Ad structure


  • Broad match campaign helps to work with Google rather than recommended practices

  • Conversion rates will be increased


  • There will be no options for controlling. Thus you have to trust entirely in google’s algorithm

  • The CTR rate is worse

4) Theme-Based Ad Groups  

One of the biggest reasons why advertisers use this Google Ads structure is because it loses close match variants. On the other hand, with this ad structure, it is up to you how you want to split the themes.

Here are some pros and cons of this Google ad structure


  • You can incorporate more data on the ad level

  • Easy to get money because of more data


  • It is very time-consuming to define themes

  • This ad structure is not the best ad copy that has relevance to the business

5) Campaign Split By Age With Smart Bidding  

Another structure of Google Ads is about splitting the campaigns by age. On the other hand, if advertisers want to use smart bidding, then this structure can be used.

Here are some pros and cons of this advertisement campaign structure


  • It enhances several types of customers values

  • There is better control over traffic by using advanced bidding


  • The data will be in a scattered mode

  • The ad structure is quite complex

6) Campaign Split Based On Keyword Performance With Smart Bidding  

In this Google Ad structure, performance metrics matter. In this case, keyword performance matters most on the basis of this grouping.

Here are some pros and cons of this Google ad structure


  • Bidding will happen over good performing keywords


  • The keyword performance can change over time

  • The data is in a scatter formation  

7) Dynamic Search ads campaigns

In this advanced digital world, marketers are creating separate campaigns so that this type of Google ads structure is for them.

Here are some pros and cons of this Google ad structure


  • You will get extra search traffic

  • Advertisers can create ads easily


  • There will be no control over headline creation

  • This ad campaign is difficult to use

8) Hagakure Method  

Another Google Ads structure that comes from Japanese tradition is the Hagakure Method. In this ad campaign structure, Google maximizes the collection of data on the ads campaign.

Here are some pros and cons of this method


  • The structure is very simple


  • It is unable to control

  • Time-consuming


We have discussed the eight most popular Google ads campaigns structure above in this article. Actually, Google ads campaign structure is part of SEO. In this case, keywords match, and the bidding process is part of the business. On the other hand, there is no specification over the business, but anyone can be applied for any type of business regardless of size, capital, and so on.

Thank you for reading till the end.

Author Bio:

Blogger Clara Adams is really dedicated. She enjoys blogging about his views, experiences, and thoughts with other people. Clara Adams is connected to the Simply Law Zone, World News Inn, News Stoner, Voice Of Action, Exclusive Rights, Lower My Legal Fees, Istana Green world.