If you want to create buzz about your upcoming event, or you want to increase the excitement for your event you should consider creating a microsite for events. These microsites are specifically created to connect you with your target audiences in a way that intrigues them and motivates them to look forward to your event experience. 

If you are hosting an event you should look for some event microsite examples and create one for your event and you can use some of the best practices that we are mentioning in our blog. 

Best Practices For Event Microsite 

Here are some of the best practices for event microsites:

1. Make It Look Attractive 

Your event microsite should look unique and attractive. You can use a different color theme than your original website for your event microsite. The ultimate goal of your microsite is for the branding of your event so add the logo of your brands, and add user-friendly designs. Use bold texts and experiment with different color combinations and fonts to try to make it eye-catching, but remember not to overdo things otherwise it may look tacky. Keep some elements and layouts similar to your main website.

2. Mobile Friendly 

Because there are a lot of mobile users it is important to create a mobile-friendly microsite. Your microsite should be compatible with all mobile devices if you want to attract more visitors to your microsite. 

Your microsite should have a proper design and layout for both desktops and smaller screens and should adapt according to the screen. Make sure you test your microsite on different devices, to see the display and to examine if all the menus and touchpoints are responding. 

3. Easy To Navigate 

Add menus to the header of your microsite so that it becomes easier for your visitors to navigate through your microsite. 

It should be simple to use so that visitors can quickly and easily discover the content they’re looking for.  So make an easy-to-use navigation system.

Even for new visitors, your navigation should be simple to understand and use. Including a navigation bar at the top of each page with links to the various areas of your microsite would be an example of good navigation.

4. Make It Shareable 

Your microsite should be shareable so that your visitors can share your microsite with their friends, colleagues, and family. Social media sharing can be impactful. So you must include social media buttons and other sharing tools on your microsite.

Make it easy for visitors to post about your microsite or event by including social media buttons on every page of your microsite. You can also include sharing tools that allow visitors to email or text your microsite to others. 

5. Use Interactive Features

You should add interactive features to your microsite as they will make it easier for visitors to interact and engage with your audience. Here are some interactive features that you can add to your microsite: 

  • Live Chat 
  • Polls 
  • Q&A 
  • Virtual Booths
  • Conversation Forum
  • Gamification 

All these features will help on-site visitors interact with your microsite and brand. With these features, you will be able to offer a better experience to your visitors. They will be able to engage with your brand. 

6. Add Useful Content 

The main motive for creating a microsite is to provide your audience with some useful information or knowledge about your event. So you should add all the essential information regarding your event on the home page of your microsite or the landing page. 

Some of the important information that you should add to your event microsite is 

  • Event name and theme 
  • Event description 
  • Event date and time 
  • Venue of the event 
  • Speakers
  • Sponsors 
  • Registration form 
  • Ticketing 
  • Call to actions 

7. Optimize It 

An event microsite needs to be optimized according to the SEO to provide users with an enhanced experience. Poor user experience because of slow page load speed might raise the bounce rate. So to avoid it from happening you should optimize your microsite for SEO.  This implies that if your page takes a while to load, you should optimize it to reduce the page load time of the site and make it more interactive.

8. Offer Customer Support

Customer support is important for your event microsite. You should offer your site visitors 24*7 customer support, they should be able to contact you anytime they require it, you can add a live chat option, link to email, or a contact number through which they can directly call you.   

The Bottom Line 

Finally, you know some of the best practices to create a microsite. We have covered most of the important factors from attractive and useful designs to features like easy navigation and customer support. Find some amazing microsites for event ideas, use these practices and create your event microsite.